SevenRooms

SevenRooms combines reservations and table management with a guest database. Each booking, visit, spend and preference builds up a profile, so staff can see allergies, birthdays and favorite tables before a guest sits down.

The same data feeds marketing: automated emails and texts after a visit, campaigns to past guests, and feedback surveys. SevenRooms also offers direct online ordering and event booking, so more of a restaurant's guest contact stays on its own channels.

It suits groups that want to own their guest relationships and run marketing from one system. Ask which POS systems it connects to, how guest data and consent are handled, and what moving existing reservations across involves.

SevenRooms is used by independent restaurants as well as large hospitality groups and hotel restaurants, so ask for references that look like your operation.