Yelp for Business

Yelp for Business is where a restaurant claims and manages its Yelp page. Owners update hours, menus and photos, reply to reviews publicly or privately, and answer questions from people looking at the listing.

The free account covers the listing and review replies. Paid options add advertising placements and page upgrades, and Yelp also sells restaurant tools for waitlists and reservations.

Yelp's own rules forbid asking customers for reviews, which is worth knowing before you plan a review campaign. Its recommendation software decides which reviews are shown, and Yelp publishes how that works.

For many restaurants, a weekly check of the Yelp page, with replies to new reviews and a quick look at hours and menu, is enough to keep the listing accurate. The mobile app makes that easy to do between shifts.